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Label removed

Label removed trigger
Runs when one or more selected labels are removed from a contact. Use this when removing a tag should end, change, or reverse part of a workflow.

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Fields

  • Labels (required): Select the labels that should trigger this automation when removed.
  • When to trigger (optional): Add a condition group to narrow which contacts should start the automation.

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Use cases

  • End a lifecycle: When “trial” is removed, subscribe to a post-trial journey or update the contact’s status in external systems.
  • Reverse segmentation: When a label is removed (e.g. “needs_follow_up”), clear reminders, stop related automations, or update CRM flags.
  • Clean up attributes: When a temporary label is removed, clear temporary automation variables or attributes tied to that segment.