Skip to main content

​
Contact attribute updated

Contact attribute updated trigger
Runs when one or more selected contact attributes change. Use this to react to changes in profile data (e.g. lead status, plan, region) and trigger follow-ups or routing when the data becomes available.

​
Fields

  • Attributes (required): Select which contact attributes should trigger this automation when they’re updated.
  • When to trigger (optional): Add a condition group to narrow which updates should start the automation (e.g. only when status becomes “qualified”).

​
Use cases

  • React to qualification: When lead_status becomes “qualified”, notify sales or start a sales outreach flow.
  • Keep systems in sync: When key attributes change, call an API to update your CRM or data warehouse.
  • Progression-based automation: When onboarding_step changes, send the next message or subscribe the contact to the next journey stage.