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New Instagram comment

New Instagram comment trigger
Runs when someone comments on your Instagram content. You can scope it to all posts and reels or to specific media. Use this to auto-reply to comments, route commenters into DMs, or run contests and engagement flows tied to particular posts or reels.

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Fields

  • Channel (required): Select the channel where this trigger will run.
  • When someone comments on (required): Select between “All posts & reels” or “Specific posts/reels” and then select the posts/reels.
  • When to trigger (optional): Add a condition group to narrow the audience based on specific conditions.

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Use cases

  • Campaign-specific comment reply: Use “Specific posts/reels” to auto-reply to comments on a single post or reel (e.g. contest, product launch) and optionally invite commenters into DMs.
  • General comment-to-DM flow: Use “All posts & reels” to reply to comments across your account and invite people into a DM conversation with a consistent message.
  • Conditional handling: Use “When to trigger” to reply only when the comment contains certain words or to route high-intent commenters differently.