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Can’t send a normal message in an existing conversation

Messenger follows the same 24-hour reply window as WhatsApp, reset every time the contact messages you.
  1. Check the countdown in the chat header — something like “18 hours to reply.”
  2. If the window has closed, free-form messaging is blocked. Unlike WhatsApp, Heyy does not currently support an approved-template send on Messenger to force it back open — you’re waiting on the contact to message again.
  3. Once they do, the window reopens and normal messaging resumes.
See Conversation window for the full explanation of window policies across every channel.
If re-engaging a Messenger contact after a long silence matters for your business, consider whether the same contact is reachable on a channel with a re-engagement option, like WhatsApp templates — see Other chats to check.

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