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WhatsApp message templates are pre-approved messages you send outside the 24-hour customer service window, or when Meta requires a template (for example re-engaging an expired conversation).

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Manage templates

Open Settings → WhatsApp Templates to create, edit, and sync templates with Meta. Templates are used in:
  • Inbox — when you must send a template to reopen or continue a conversation
  • Campaigns — broadcast outreach
  • Automations — automated template sends
Connect a WhatsApp channel before templates can be sent on that number.
Free “test” numbers created with Use a display name only during setup cannot send templates at all — see Common issues. Use a real, verified number for anything beyond initial testing.
If a submitted template comes back rejected, see Common issues → Template was rejected by Meta for the most frequent causes.