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Labels segment and organize contacts (for example VIP, Lead, Support). They live on the contact record and appear in the Contacts table, Inbox contact card, filters, and automations.

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Apply labels on Contacts

  1. Open Contacts.
  2. Open a contact or use row actions to add or remove labels.
  3. Optionally show a labels column in the table via Column order & visible fields.

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Create and manage label definitions

Label names and colors are configured in Settings → Labels. Use labels in saved contact views and automations (for example when a label is added or removed). For bulk label changes, see Bulk actions.