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Attributes are custom fields on the contact record (lead stage, plan, language, and so on). On the Contacts mini-CRM you can surface them as table columns and edit values without opening every profile.

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Add attribute columns to the table

  1. Open Contacts.
  2. Open the column picker and add the attributes you want visible.
  3. Reorder columns with Column order & visible fields.
Inline edits update the contact; automations, journeys, and AI Employees use the same fields when you expose them.

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Create or change attribute definitions

New attribute types and field settings are managed in Settings → Attributes—not from the Contacts table alone. Attributes also appear on the Inbox contact card and in advanced filters when building segments.