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A campaign audience is a set of contacts in your workspace—the same records you manage on Contacts.

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Define your audience

When building a campaign, select who should receive the message. Common approaches:
  • A saved contact view (for example VIPs, leads from a form, or a labeled segment)
  • Filters on the contact table—see Advanced filters
  • Recipients added or adjusted for that specific campaign before send
Each person in the audience is a contact; Heyy tracks per-contact delivery on the execution page.

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Subscription and eligibility

Only include contacts who are allowed to receive outbound messaging. Contact subscription and channel rules affect whether a send succeeds—failed rows appear under Delivery & failures.

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After the campaign

Use execution results to export or run bulk actions on contacts (for example update attributes for everyone who failed).