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Contact subscription (and related consent state) lives on the contact—whether someone is subscribed to messaging, unsubscribed, or subject to channel rules. It affects whether and how you can reach them across channels.

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What it controls

  • Whether outbound messages and campaigns are allowed for that contact
  • How journeys treat day zero and timed steps tied to subscription
  • Compliance with opt-in/opt-out expectations on channels such as WhatsApp
Subscription is contact-level data, not a property of a single chat—though you may view or change it while working in Inbox on a conversation.

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Where to manage it

Update subscription from the contact profile on Contacts, the Inbox contact card, or flows your workspace configures (automations, imports, customer actions). Channel-specific send rules (for example conversation windows) are covered under Conversation window in the Inbox.