1. Send Message
The Send Message action allows you to send a plain text message to a contact on Instagram. This is the most basic way to communicate through Instagram Direct Messaging.It is typically used for quick replies, confirmations, or short updates. You can add up to 13 quick replies and one-time buttons that dissapear once you tap on them. Use case examples:
- Sending a thank-you message after someone engages with your page
- Providing a short response to a frequently asked question
- Delivering a quick order or booking confirmation
2. Send Media
The Send Media action allows you to send media files such as images, videos, or documents directly through Instagram Direct Messaging. This action is useful when you want to create more engaging conversations or share resources that go beyond plain text.Context and Limitations
- Supported formats typically include JPEG/PNG for images and MP4 for videos
- Media should follow Instagram’s file size and quality requirements
- You can include a caption to give context to the media
- Sharing a product photo in response to a customer inquiry
- Sending a promotional video directly to a follower
- Delivering a digital catalog or resource as a file
3. Send Buttons
The Send Buttons action allows you to send an Instagram Direct message with up to 3 interactive buttons. These buttons make it easier for users to engage without typing and help guide them toward the next step in the conversation.Supported Button Types
- Quick Reply Buttons: Let users instantly respond with predefined options
We currently do not support URL buttons. This is currently in our product update roadmap.
Context and Limitations
- Maximum of 3 buttons per message
- Buttons should be short, clear, and action-oriented
- Phone number buttons are not supported in Instagram Direct
- Quick Reply: Offering choices such as “Learn More,” “Contact Support,” or “Not Interested”
- URL Button: Linking to a product catalog, blog article, or booking page