> ## Documentation Index
> Fetch the complete documentation index at: https://docs.heyy.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Labels

> Organize and categorize your contacts using custom labels.

<Frame>
  <img src="https://mintcdn.com/heyy-c8bd5c9e/5Pui2IpXex8QDwOQ/assets/settings-labels.png?fit=max&auto=format&n=5Pui2IpXex8QDwOQ&q=85&s=aa334967318decd7664ad706f3ff6f8f" alt="Labels Settings" width="1920" height="934" data-path="assets/settings-labels.png" />
</Frame>

<Note>
  Go to [**Settings > Labels**](https://app.heyy.io/settings/labels) to manage your labels.
</Note>

## Managing Labels

Labels help your team organize contacts into clear, actionable segments.

To manage labels, go to the **Labels** page in Settings and:

### Create a Label

* Click **"+ Create label"**.
* Enter a clear, descriptive name (for example, `New Lead`, `VIP`, or `Churn Risk`).

### Search Existing Labels

* Use the search bar at the top of the list to quickly find existing labels.
* This is especially useful when you maintain a large number of labels across teams or use cases.

### Edit or Delete Labels

* Use the action menu next to each label to rename or remove it.
* Be cautious when deleting labels, as they will be removed from any contacts they were previously applied to.

***

## Using Labels

Apply labels to contacts and conversations to:

* Segment your audience by lifecycle stage, interest, or geography.
* Filter contact lists and chat views to focus on specific groups of customers.
* Create targeted campaigns and automations for high-intent or high-value segments.
* Organize leads by status (for example: `New lead`, `Qualified`, `Customer`).

<Tip>
  Define a simple, shared labeling convention (for example, sales pipeline stages or customer tiers) so your whole team applies labels consistently and reports remain accurate.
</Tip>