> ## Documentation Index
> Fetch the complete documentation index at: https://docs.heyy.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Triggers overview

> When automations start—choose a trigger that matches the moment you want Heyy to respond.

## All triggers

Browse triggers by category in the sidebar, or jump to a specific trigger below.

| Trigger                                                                           | When it runs                            |
| --------------------------------------------------------------------------------- | --------------------------------------- |
| [New incoming chat](/help/automations/triggers/new-incoming-chat)                 | First message creates a new chat        |
| [Reopened chat](/help/automations/triggers/reopened-chat)                         | Message in a previously closed chat     |
| [New & reopened chat](/help/automations/triggers/new-and-reopened-chat)           | Any time a chat opens (new or reopened) |
| [New incoming message](/help/automations/triggers/new-incoming-message)           | Every new message in an existing chat   |
| [Chat closed](/help/automations/triggers/chat-closed)                             | Chat is closed                          |
| [Chat assigned](/help/automations/triggers/chat-assigned)                         | Chat assigned to selected users         |
| [Chat moved](/help/automations/triggers/chat-moved)                               | Chat moved to selected inboxes          |
| [New Instagram comment](/help/automations/triggers/new-instagram-comment)         | Comment on Instagram content            |
| [Contact created](/help/automations/triggers/contact-created)                     | New contact record                      |
| [Contact attribute updated](/help/automations/triggers/contact-attribute-updated) | Selected attributes change              |
| [Label added](/help/automations/triggers/label-added)                             | Selected labels added                   |
| [Label removed](/help/automations/triggers/label-removed)                         | Selected labels removed                 |
| [Webhook received](/help/automations/triggers/webhook-received)                   | External webhook hits your endpoint     |
| [Manual trigger](/help/automations/triggers/manual-trigger)                       | Started manually or from another flow   |