> ## Documentation Index
> Fetch the complete documentation index at: https://docs.heyy.io/llms.txt
> Use this file to discover all available pages before exploring further.

# New incoming message

> Automation trigger: New incoming message.

## New incoming message

<Frame>
  <img src="https://mintcdn.com/heyy-c8bd5c9e/b6zeIXEi9G2v5U2X/assets/automations-triggers-new-incoming-message.png?fit=max&auto=format&n=b6zeIXEi9G2v5U2X&q=85&s=3165b851b8a4c466d9f1003cade4a0fc" alt="New incoming message trigger" width="1462" height="820" data-path="assets/automations-triggers-new-incoming-message.png" />
</Frame>

Runs on every new message from a contact in an existing conversation. Use this when you want to react to each message—for example, to run keyword-based logic, save replies to variables, or trigger AI or routing only when new content arrives.

#### Fields

* **Channel** (required): Select the channel where this trigger will run.
* **When to trigger** (optional): Add a condition group to narrow the audience based on specific conditions.
* **Save text reply to** (optional): Save the contact’s text reply to an automation variable.
* **Save file reply to** (optional): Save the contact’s file reply to an automation variable.

### Use cases

* **Keyword-based routing:** Run only when the message contains specific words (e.g. “refund”, “cancel”) and then route, assign, or reply accordingly.
* **Save and reuse the reply:** Use “Save text reply to” or “Save file reply to” so the next steps (e.g. AI Transform, Condition, or a template) can use what the contact just said.
* **Per-message AI or logic:** Trigger an AI employee or intention recognition on every new message so you can respond or branch based on the latest content.

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